🎯 Objective

To design a fast, intuitive, and responsive ad creation experience for:

• Small business owners with little to no design knowledge

• Users needing quick creatives for festivals, local offers, and store promotions

• People wanting to create and share customized designs from any device

👨‍🎨 My Role — UI/UX Designer

• End-to-End Experience Design
  Crafted a streamlined journey from selection to download, optimized for both mobile and desktop workflows.

• Modular Creative Cards
  Designed reusable, visually-driven campaign cards that users could quickly scan and select.

• 3-Step Poster Builder
  Created a lightweight editor where users personalize text, logos, and contact details — with live previewing on both screen sizes.

• Fully Responsive UI
  Ensured every screen and interaction worked flawlessly on touch and desktop interfaces, with responsive layout adjustments and optimized tap/click targets.

🛠 Tools & Approach

• Figma for responsive design layouts

• Iterative feedback loops with product/dev teams

• Focus on designing for scalability and accessibility

💡 Why It’s Good UX

• Device-Agnostic Experience
  Whether on mobile or desktop, users enjoy the same frictionless journey — no compromises in usability.

• Minimal Cognitive Load
  Only relevant fields are shown during editing, reducing distractions and decision fatigue.

• Real-Time Visual Feedback
  Live previews reinforce user confidence and speed up completion time.

• Optimized for Speed
  Posters can be created and shared in under 2 minutes — essential for users with limited time.

• Inclusivity First
  Designed for non-tech-savvy users with simple language, large touch targets, and intuitive flows.

🌟 Key Highlights

• Fully responsive web app — works on desktop and mobile seamlessly

• Poster creation time: < 2 minutes

• Hyperlocal templates tailored for Indian businesses (festivals, sales, etc.)

• Customizable fields: name, contact, logo, outlet details

• Consistent with Jio’s design system language and UI standards