🎯 Objective

• Instant emoji reactions to performances

• Real-time voting polls between dance crews

• Live updates from Red Bull TV embedded directly in the stream

👨‍🎨 My Role — UI/UX Designer

• UI Design & Brand Alignment:
  Crafted the complete chat UI across portrait and landscape modes, maintaining the vibrancy of Red Bull’s brand while aligning with JioTV’s component structure.
  
  

• UAT & Testing:
  Oversaw User Acceptance Testing, validating experience under real show conditions. Ensured quick tap responses, clear poll states, and smooth emoji flows.
  
  

• Cross-functional Collaboration:
  Worked with product managers and developers to translate vision into a responsive, polished, and real-time interactive feature.

📱 Why It’s Good UX

• User-Centric Orientation Support
  The chat interface adapts for both portrait and landscape modes, ensuring no compromise between watching performances and engaging with content — a thoughtful solution for how users naturally consume live shows.
  
  

• Minimal Disruption, Maximum Engagement
  The interface was designed to sit subtly alongside the content, never obstructing the performance. Reactions and votes happen with a single tap, making interaction effortless.
  
  

• Visual Hierarchy & Feedback
  Reactions and messages are visually distinct, with emoji buttons at the bottom and voting prompts called out with clear affordances (e.g., “Vote Now” tag). The emotional design keeps users engaged without cognitive overload.
  
  

• Real-Time Feedback Loop
  With live vote counts and reactions displayed instantly, users feel heard and part of the performance, reinforcing a sense of community and participation.
  
  

• Brand Consistency with Playfulness
  Carefully integrated Red Bull’s dynamic identity through bold colors, stickers, and animated emojis — enhancing recognition and excitement while preserving usability.

🛠 Tools & Workflow

• Heuristic evaluation for usability

• Figma for UI design and component system

• Real-time interaction mapping for micro-interaction behavior

• Brand adherence to Red Bull's dynamic visual identity

🌟 Key Highlights

• Responsive live chat for vertical & horizontal viewing

• Instant emoji reactions and vote triggers

• Consistent branding with Red Bull's energy

• Seamless integration into JioTV’s streaming ecosystem